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  • Writer's pictureHernán J. Droguett

Localization 101

Heard of localization before? It's one of those buzzwords that makes the Internet rounds every couple of years or so. But, make no mistake, localization is here to stay, as it involves key principles and practices that help businesses expand into new markets.

Localization refers to the process of adapting a product, service, or content to suit the preferences, cultural nuances, and linguistic requirements of a specific target market. It goes beyond simple translation, by taking into account various aspects such as language, cultural norms, currency, units of measurement, legal regulations, and user experience.

Localization is crucial for businesses expanding into new markets, as it allows them to effectively connect with local audiences, enhance customer satisfaction, and maximize their reach. It involves modifying elements such as text, graphics, colors, and layout to ensure they resonate with the target culture. Failures in localization can result in text overlapping, truncated content, or distorted graphics, which can negatively impact user experience and functionality.

Localization extends beyond software and websites to include video games, mobile apps, marketing materials, and more. It involves collaborating with professional translators, cultural experts, and localizing tools to maintain the intended meaning while adapting it to the target audience.

Successful localization requires a sound understanding of the target market, including its language, customs, values, and preferences. By investing in localization, businesses can establish a strong presence in new markets, build brand loyalty, and ultimately drive growth and success on a global scale.

Does your business need help with localization? We can help!

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